[S585.Ebook] Ebook Free Selected Writings, by Roland Barthes

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Selected Writings, by Roland Barthes

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• Published on: 1989-04-13
• Original language: French
• Binding: Paperback
• 544 pages

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[T734.Ebook] Fee Download Building the P-51 Mustang: The Story of Manufacturing North American's Legendary WWII Fighter in Original Photos, by Michael O'Leary

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Building the P-51 Mustang: The Story of Manufacturing North American's Legendary WWII Fighter in Original Photos, by Michael O'Leary

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The P-51 Mustang holds a fascination unlike any other World War II aircraft, and countless books have been written about nearly every aspect of the Mustang's colorful history. However, the story of manufacturing the airplane itself is usually contained only in the opening chapters of these books. Now, for the first time, here is a major work devoted strictly to telling the story of how this legendary airplane was designed and built using rare original factory photographs, documents, and unique engineering information. The author uses more than 300 original photos culled from his personal archive of official North American and USAAF images, many of which have never before been seen in any publication whatsoever. This paperback book will provide a vital "missing link" in the saga of this famed World War II aircraft, and is sure to become a valued addition to the libraries of P-51 modelers, historians, enthusiasts, and pilots in both the United States and England.

• Sales Rank: #501564 in Books
• Published on: 2011-12-05
• Original language: English
• Number of items: 1
• Dimensions: 8.50" h x .63" w x 11.00" l, 1.92 pounds
• Binding: Paperback
• 240 pages

Review
"Overall this is a great addition to any Mustang library." -Internet Modeler, reviewed by Chris Banyai-Riepl, February 2012 (Internet Modeler 2012-02-08)

"Re-released in softbound edition, this book gives a unique manufacturing perspective that makes it a must-buy for die-hard Mustang historians. And the plethora of photographs make it a useful reference for any modeler." -Model Retailer, March 2012 (Model Retailer 2012-03-01)

About the Author
Author and photographer Michael O'Leary is well known in the field of aviation journalism, having served for more than 20 years as editor of Air Classics and Warbirds International magazines.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Building the P-51 Mustang
By J. Heiskell
As of my writing this, I am still only about half finished reading this after receiving it, but can already tell that this is going to be a totally positive review. I am amazed at the amount of the detailed information from the inception of the first ideas of this aircraft, right up through the entire history of its production life with all the variables of design. It is a great honor to be able to put names and faces behind all the hard work that made the P-51 a possibility, and everyone is included in the managerial level, and had it been possible, I believe the author would have included the names of each and every North American Aviation employee that contributed to the making of the Mustang (there is even a picture of the 10,000th Mustang made that was signed by all of the production line workers, then sent overseas!!). An unbelievably detailed view at my most loved fighter plane.

6 of 6 people found the following review helpful.
The MOST about the Mustang from P-51 LVR
By James F. O'NEIL
I am not THE collector of Mustang books. I have a unique license plate: P-51 LVR. I do "love" the "cadillac" of the WWII fighters. I also have a collection of books about the Mustang. As the author writes that many good books exist (and some poor ones too), this is a MUST for any Mustang lover/aficionado/fan-atic. Every Mustang-lover has to have this book in the collection. More information than you will ever need about design and production. If you are looking for pictures, they are here. If you are looking for fighter group history and air battles, you must go elsewhere to collect information (like the Osprey series). But since 2010, the publication date of this work, much has been written and researched about the plane. Before 2010, only a few books existed that covered details now presented by Michael O'Leary. Do not pass up this opportunity to buy this book!

1 of 1 people found the following review helpful.
Almost complete history of warbird whose legend threatens to obscure its history
By Wick Humble
Loads of photos, documentary artifacts, and some inside stories too. One of O'Learys -- who in his earlier efforts tended toward the sensational 'pop' perspective on aircraft history -- best efforts. Only wish there were more details on Mustang gestation; the world pretty much knows about the success of the D-model onward. As ist is, the book is adequate on the Allison-powered generations, a plus. Could have been longer?

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[E346.Ebook] Download Ebook The Brand Gap: How To Bridge The Distance Between Business Strategy And Design, by Marty Neumeier

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• Sales Rank: #1214309 in Books
• Published on: 2006
• Original language: English
• Binding: Paperback

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54 of 59 people found the following review helpful.
How to Become a "Brand Gap Guru"
By Robert Morris
This is an expanded edition of a book first published in 2003. In it, Neumeier develops in greater depth several basic ideas about how to bridge a gap between business strategy and design. My own experience suggests that on occasion, there may be a conflict or misalignment rather than a "gap." Or the business strategy is inappropriate. Or the design concepts are wrong-headed. Or the execution fails. Whatever, Neumeier correctly notes that "A lot of people talk about it. Yet very few people understand it. Even fewer know how to manage it. Still, everyone wants it. What is it? Branding. of course -- arguably the most powerful business tool since the spreadsheet." What Neumeier offers is a "30,000-foot view of brand: what it is (and isn't), why it works (and doesn't), and most importantly, how to bridge the gap between logic and magic to build a sustainable competitive advantage." Of course, that assumes that both logic and magic are present and combined...or at least within close proximity of each other.

As others have already indicated, Neumeier provides a primer ("the least amount of information necessary") rather than a textbook. His coverage is not definitive, nor intended to be. He has a crisp writing style, complemented by "the shorthand of the conference room" (i.e. illustrations, diagrams, and summaries). Some describe his book an "easy read" but I do not. When reading short and snappy books such as this one, I have learned that certain insights resemble depth charges or time capsules: they have a delayed but eventually significant impact. For example, Neumeier explains why "Three Little Questions" can bring a high-level marketing meeting to a screeching halt:

1. Who are you?

2. What do you do?

3. Why does it matter?

I also want to express my admiration of the book's design features. They create an appropriate visual context within which Neumeier examines each of five "Disciplines": differentiation, collaboration, innovation, validation, and cultivation. Expect no head-snapping revelations. For many of those who read this book, its greatest value will will be derived from reiteration of certain core concepts which Neumeier reviews with uncommon clarity and concision. Check out the "Take-Home Lessons" (pages 149-157) which include

"A brand is a person's gut feeling about a product, service, or company. It's not what you say it is. It's what THEY say it is."

"Differentiation has evolved from a focus on `what it is,' to `what it does,' to 'how you'll feel,' to `who you are.' While features, benefits, and price are still important to people, experiences and personal identity are even more important."

"How do you know when an idea is innovative? When it scares the hell out of you."

Readers having relatively less experience with the branding process will especially appreciate the provision of an expanded (220-word) "Brand Glossary." Neumeier also includes a "Recommended Reading" section in which he briefly comments on each source. When reading business books, I much prefer annotated bibliographies such as Neumeier's to mere lists. For whatever reasons, many provide neither.

18 of 18 people found the following review helpful.
Junk food for thought.
By D. Garza
The book starts off with a bang and really grabbed my attention throughout the first half. After that the book fizzles out a bit and the information starts to lose some of its glimmer. The Brand Gap prides itself on being such a short title about a large subject. Well, I think the book could have been even shorter. It reads like a bloated blog post and interjects random visuals that are only sometimes helpful.

The Brand Gap is also quaintly outdated. At one point the author talks about how most websites are poorly designed and shows an example of something ala 1998. Well...A LOT has changed since this book was published (2006) and there are numerous examples of gorgeous, and useful websites on the market today. Granted, there's lots of bad design out there, but things have, and are, getting better.

A particularly embarrassing example is the author's use of Amazon's market share to elucidate his point about creating a focused brand. He gloats about Amazon losing 30% of it's market share after extending it's repertoire beyond books. Well guess what...the joke is on us now. Amazon magically broke the curse of expansion and their sales have risen 219% to $34.2 billion between 2006 and 2010. This NEEDS to be addressed in the book, otherwise the author's use Amazon's statistics is simply misinformation. It takes away a lot of the books credibility.

And speaking of credibility...For a book that stresses the importance of design and aesthetics, it needs to take a look in the mirror. The typesetting in the book is "horsey" and wouldn't even be acceptable in a first-semester graphic design course. Sure, I'm splitting hairs here, and most people wouldn't notice the typographic nuances, but a book that is half about design needs to take things like this seriously. It's ironic that the author claims that aesthetics build trust, however his own book leaves a lot of aesthetic loose ends.

The book is littered with many "a-ha" moments and interesting tidbits, but I don't feel like I have much more of an understanding of branding than I did before I read the book. It's a fun read, but nothing I would say anyone absolutely had to read.

15 of 16 people found the following review helpful.
A Branding Primer for Sales Professionals
By Michael C. Wagner
Branding and selling must live in peace. They seldom do - and that's not good for anyone.

One reason there is confusion regarding brand/sales harmony is due to the over complicated nature of most books on branding. Branding has turned into a high concept domain of intellectuals and creative types that leaves the sales force feeling like strangers in a strange land.

The good news is that Marty Neumeier has taken the time to write with clarity. He brings brand into clear focus with a direct and easy to read book entitled The Brand Gap.

Here are seven branding truths from The Brand Gap that just may create sales-brand peace in our time!

1. Neumeier posits a simple, to the point, definition of brand, "A brand is a person's gut feeling about a product, service, or company." Sales professionals understand gut feelings and ought never to forget this definition. Too often a sales process will treat the customer as a logical, rational being that will make the best choice based on the evidence. That kind of left-brained approach to selling ignores what people are really like. Yes, reason plays a part, but not nearly as dominate a part as sales people would like. It might be comforting to think that all you need is a well-reasoned argument for your product or service, but sales and brands are more complex than that. Too often brand managers have worked hard at creating that "gut feeling" only to have it undone by a "nothing but the facts" sales process.

2. The Brand Gap says - "The foundation of brand is trust". This is THE common ground of branding and selling. Trust is always the first goal. No product, service or company will ever communicate value without first establishing trust. Without trust, customers cannot assign value to you or what you are selling. Great brands create a context of trust. The sales person still needs to build individual trust, but without a brand addressing the fears and establishing a safe context - sales will continue to be at a disadvantage. Great salespeople will understand how the brand seeks to create trust while making sure their sales process builds on it.

3. This book establishes the value of a brand in a way with which every salesperson can fully agree. "The value of your brand grows in direct proportion to how quickly and easily customers can say "yes" to your offering." I think I can hear an "amen" in the sales department. But I would add one bit of caution: Very few sales are ever a matter of simply "taking the order". No matter how strong the brand is, salespeople must never hurry past the need to get what I call "the second yes". The first "yes" is the client's positive response to creative branding. The second "yes" is the client's positive response to a sales process that uncovers their individual needs.

4. Neumeier challenges salespeople to get beyond features and benefits. The lazy will resist this - the wise will agree. Brands these days are about "symbolic attributes". Product features can be quickly copied in a marketplace where mass customization techniques are available to all. But symbolic attributes get inside the heart of the client with a series of branded answers to key questions.
- What does the product look like?
- Where is it being sold?
- What kind of people buy it?
- Which "tribe" will I be joining if I buy it?
- What does the cost say about the desirability?
- What are other people saying about it?
- Who makes it?
This is all good for salespeople hear. When branding folks insist on a list of standards that salespeople find needless; salespeople would do well to remember there are very valid reasons for managing the "symbolic attributes"!

5. Our brains filter out irrelevant information; letting in only what is different and useful. It's good to see brand managers being told to get "different" and be "useful". So much that passes as advertising is neither. But salespeople need the same lesson! In branding it's called market research. In sales it's called listening and interviewing. The day has come when brands and sales must be creatively relevant. Fail here and everyone should plan to be ignored.

6. Neumeier says design ignites passion in people. He's right. But traditional adversarial and manipulative sales processes are certain to put the fire out! I know from personal experience that, in its heyday, Saturn's brand fire burned all the more because of a sales process that was as distinctive and relevant as the brand. Well-designed products and services deserve well-designed sales processes. Keep the fire burning brand builders and sales makers!

7. Finally, The Brand Gap introduces the "brandometer" - a durable set of ideas about what the brand is and what makes it tick. Sales is not excluded from using the "brandometer"! No one is excluded! Everyone must ask the million-dollar question: "Will it help or hurt the brand?" This is the discipline question. I know sales people might want to fudge here. They live with the pressure of making their numbers. But don't give in to the temptation. Ask that question often enough and sincerely - and, you will be making millions by selling millions.

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This book provides an integrative Business Transformation Management Methodology, the BTM�, with an emphasis on the balance between the rational aspects of transformation and the often underestimated emotional readiness of employees to absorb and accept transformation initiatives.

The BTM� is a response to the limitations of single methods and management approaches that have always been adopted separately from each other. Comprising four phases - Envision, Engage, Transform, and Optimize - the methodology integrates discipline-specific technical and methodological expertise from transformation-relevant subject areas. The BTM� provides guidance and support for transformation projects by bringing together the disciplines of Meta, Strategy, Value, Risk, Transformational IT, Program and Project, Organizational Change, Business Process, and Competence and Training Management. While Strategy, Value, and Risk Management set the course for a business transformation, the other disciplines enable the transformation process. The Meta Management discipline is a novel approach that aims at orchestrating the application of all BTM� disciplines. It incorporates topics such as business transformation culture, values, and communication, as well as formal and informal structures and roles needed for a successful transformation approach. Additionally, a wide range of theory is discussed to help understand the phenomenon of transformation with new insights from case studies that helped to develop the methodology that is offered here.

The BTM2 was developed by the Business Transformation Academy (BTA). The BTA is an innovative think tank that manages an interdisciplinary Thought Leadership Network operating under the auspices of the Business Transformation Services of SAP. For the purpose of creating this holistic methodology the BTA brought together 33 international thought leaders from various management disciplines. The result is a '360-degree' view on what business transformation means and how to manage it successfully. Therefore, this handbook is intended for C-level executives, reflective managers and consultants, and those with an academic interest in change and transformation management.

• Sales Rank: #1105356 in eBooks
• Published on: 2012-10-28
• Released on: 2012-10-28
• Format: Kindle eBook

Review
The goal of business transformation initiatives is to create agility in order to adapt to market changes. To achieve desired outcomes it is necessary to accurately manage interdependent risks associated with changes in the strategy, operating processes as well as the organization s culture. In my opinion this handbook encompasses all relevant aspects of a professional approach to business transformation. --Reza Nazeman, CIO Europe, Middle East & Africa, Microsoft

A must-have for any business transformation professional. Many congratulations to Axel Uhl, Lars Gollenia and their extended team for the wealth of business transformation guidance they have provided throughout this book...With only a third of business transformations being completed on time, on budget and to expectations, this book needs to descend into the laps of 1000s of managers and leaders everywhere because clearly something has been missing to-date...this book contains a holistic approach to transformation that can be applied in many different environments...The authors have not reinvented individual management disciplines, but they have provided a framework that integrates them, which is critical for transformation success; and they have delved deep into each management discipline throughout these 348 pages of business value.
Rob Llewellyn - independent consultant
The handbook brilliantly combines art and science marrying the experience and expertise of highly successful practitioners with multi-disciplinary methods, underpinned by the best practices of the leader in enterprise technology solutions. In my 20 plus years transforming global enterprises, I finally see an honest and vivid acknowledgement of the significant role transformation plays in today s business context and the keys to success spelled out. --Lilian Corvington - Global Director EVO Program at Vodafone

Business transformation is a complex endeavor and a continuous challenge for many organizations nowadays. Therefore, it is important to have a holistic and applicable methodology that successfully guides decision makers through transformation initiatives. This is exactly what this handbook provides.
Nicolas Steib - Global Head of Services Delivery at SAP
Achieving successful transformation requires that strategy, marketing, enterprise modeling, HR, business processing, IT... share the same global approach and the same language. This requires a new discipline which will merge specialized practices into a single consistent set of simplified practices. This handbook will help you to implement these convergence efforts. --Jean-Ren� Lyon - Director of the Center of Excellence in Enterprise Architecture in Paris

About the Author
Axel Uhl is Head of the Business Transformation Academy and a member of the Business Transformation Services Leadership Team within the Services Division of SAP. Dr Uhl is a professor at the University of Applied Sciences and Arts Northwestern Switzerland. Prior to joining SAP, he held senior management positions at Novartis, KPMG, DaimlerChrysler and Allianz. He has a PhD in Economics, and Master degrees in Business Administration, Educational Sciences and Information Technology. Lars Gollenia is Head of the global Business Transformation Services at SAP and a member of the SAP Services Delivery Executive team. Lars is the co-founder and sponsor of the Business Transformation Academy, a leadership network comprising leading academics and selected executives. He has held positions in the management consulting space. Gollenia is a Graduate in Business Administration from the Friedrich-Schiller University of Jena, Germany and studied economics and international management at Harvard.

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[G308.Ebook] Free PDF Student Activities Manual for Moeller/Adolph/Mabee/Berger's Kaleidoskop, 8th, by Jack Moeller, Winnie Adolph, Barbara Mabee, Simone Berger

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The Workbook portion consists of writing exercises with strategies related to and organized by the Themen in the Student Text (�bungen zum schriftlichen Ausdruck). The Lab Manual portion consists of comprehension exercises (�bungen zum H�rverst�ndnis) and oral grammar exercises (M�ndliche �bungen).

• Sales Rank: #588260 in Books
• Brand: Brand: Cengage Learning
• Published on: 2012-01-01
• Original language: German
• Number of items: 1
• Dimensions: .20" h x 8.40" w x 10.60" l, 1.00 pounds
• Binding: Paperback
• 192 pages

Features

• Used Book in Good Condition

About the Author
Jack Moeller is retired from Oakland University after many distinguished years of excellence in teaching. He continues to be involved in the revision process of DEUTSCH HEUTE and KALEIDOSKOP to ensure the quality and integrity of the program.

Winnie Adolph teaches at Florida State University. Her experience enables her to provide creative learning activities for the text and Internet.

Barbara Mabee recently retired as Professor of German from Oakland University. Her expertise in poetry and contemporary literature has been invaluable in the selection of materials. She has written the introductions to the authors and the activities that accompany the literary texts and poems.

Simone Berger, formerly an instructor at Tufts University, has returned to Germany. She provides invaluable input for authentic readings, realia, and contemporary German language.

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1 of 1 people found the following review helpful.
Great deal
By Sarah
Looked new to me! This cost 10 dollars less than the university bookstore! No marks, perfect. It is a good companion to the text.

0 of 0 people found the following review helpful.
Missing 30 Pages?!
By Amazon Customer
When I received​ this book, I was pleased, everything appeared to be in order and I was happy, so I put it away to bring with me to college. Turns out, when I opened the book last week for class, 30 pages were missing. I understand that I bought this used, but nowhere was it stated that pages were removed and I am really disappointed that I spent $60 for a book that is missing 30 pages.

0 of 0 people found the following review helpful.
Missing pages
By estefania
Updating my review. :( very disapointed. It came with a lot of missing pages. Couldn't do much with it and now I can't sell it.

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[N939.Ebook] PDF Download Race and Rally Car Sourcebook: The Guide to Building or Modifying a Competition Car, by Allan Staniforth

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This guide has been updated to include recent developments in competition car technology. It gives detailed advice on all aspects of building or modifying competition cars, including suspension and steering, tools and construction techniques, tyres and aerodynamics. This guide also includes full descriptions of push and pullrod suspension, bump-steer and corner weighting.

• Sales Rank: #3381078 in Books
• Published on: 1997-08
• Ingredients: Example Ingredients
• Original language: English
• Number of items: 1
• Dimensions: 11.00" h x 8.75" w x .75" l,
• Binding: Hardcover
• 251 pages

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25 of 25 people found the following review helpful.
Competitors pit-pass; Step one.
By Ian Carter
In my quest for knowledge relevant to designing, building and driving a light-weight, high-performance sportscar, I have bought and borrowed numerous books, magazines, plans and workshop-manuals.
This book has been one of the best of my many purchases.
My one regret is that I didn't have this book much earlier; I very nearly did, but when I began my project, "Race and Rally Car" looked wrong to my novices' eyes. I hadn't realised then that my planned sportscars were so closely related to Formula racecars in all their systems and dynamics.
Now, with the benefit of my researching/learning experience, I am able to appreciate just how valuable a source Mr Staniforths' book is!
This is a truly great picture/storybook for us petrol-heads, a practical guide, and a comprehensive reference, all based on the authors' own extensive experience as a race-car designer, builder, and driver.
Those years of hard-won experience left an empathetic awareness of the broad-ranging requirements of a novice. He has created this book with just the right mix of wit and serious technical detail to inspire and encourage the reader with doubts about their own ability to "give it a go".
It encompasses all that is important in building a fast sports or racecar, thoroughly covering topics like planning, design, building techniques, technology, testing and development. It features excellent illustrations, really inspiring photographs, and includes historical and anecdotal material of considerable value to any aspiring Murrays, Tauranacs or Schumakers among us. There is also a detailed source-index to other authoritative sources for more complete descriptions of processes that have been, of necessity, only lightly dealt with here.
Overall, it's an enjoyable read and a sound investment. I suspect that the more sophisticated features of my ultimate design will owe more to this than any other single book.
It deserves a place in your library.

22 of 22 people found the following review helpful.
A wealth of information
By Ian Ash
This was the first book I bought related to race and sports car design. It is very well written, and Staniforth's writing style is very entertaining as well as being informative.
The book covers all aspects related to building and modifying a sports car and does so in reasonable depth. I did find that I will need other references where I want detailed information about a specific topic. For example, the sections on suspension are clear and offer good information and are sufficient to get you started with whatever project you have in mind. However, if one really wants to get down into the gritty mathematical details of designing suspension then a second reference specifically on that topic would be needed.
As a book to highlight all that is important in building a fast sports or race car, I recommend the book whole heartedly.

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