Ebook Download Sustainable Marketing, by Diane Martin, John Schouten
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Sustainable Marketing, by Diane Martin, John Schouten
Ebook Download Sustainable Marketing, by Diane Martin, John Schouten
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To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable–and lucrative–sustainable marketing strategies.
- Sales Rank: #288478 in Books
- Published on: 2011-02-14
- Ingredients: Example Ingredients
- Original language: English
- Number of items: 1
- Dimensions: 10.71" h x .55" w x 8.43" l, 1.32 pounds
- Binding: Paperback
- 264 pages
Most helpful customer reviews
1 of 1 people found the following review helpful.
Excellent!
By Tazz M
An eye opener, the book goes way beyond the usual marketing concepts, highly recommended for business concepts of now and future. If you need to know "how-to green" your marketing efforts, this books shows how those ethics come together.
0 of 0 people found the following review helpful.
great book
By nako79
If you haven't gone green personally, this book will surely turn you around. It makes you aware of the little things that destroy our world and the little things you could be doing to prevent that. It practically makes you a responsible global green citizen.
0 of 0 people found the following review helpful.
Sustainable Marketing? You'll still not get it, but you will learn about sustainable business.
By Amazon Customer
The name does not really reflect the content, as it is about sustainable business models in general. It is of course a very topical subject, and the authors give us multiple dimensions to think about in business. A necessary read.
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